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Brilliant Masks

We are extremely proud to have worked with Alder Hey Innovation Hub to bring to market a best in class face covering during the pandemic, raising over £90,000 for NHS charities and helping prevent hundreds of thousands of disposable masks getting to landfill.

In the early stages of the pandemic it became apparent that face coverings would become an important tool to reduce the spread of COVID19. The team at Alder Hey Innovation Hub designed and developed a face covering that would be best in class for comfort, sustainability and effectiveness. Initially designed for use within non clinical settings inside the hospital to allow parents and visitors to continue to see patients, it was clear that there was a wider application for such a great UK made item for wider social settings.

We had been using our eco friendly printing machines to print the designs onto the masks, and approached Alder Hey about launching and marketing the mask to the wider public in order to raise funds for the hospital and get this best in class product in wider use, increasing reusable masks to help combat the number of disposable masks in circulation.

Key achievements

£94,000 raised for NHS hospitals and charities

Over the course of Brilliant Masks, donations over over £94,000 were made to Alder Hey Innovation Hub and Manchester Foundation Trust Charity.

Made in the UK

The full supply chain outside of growing the cotton was completed right here in the UK, reducing the carbon footprint and protecting jobs.

63,000 customers supplied

Our mission was to provide as many people as possible with access to comfortable, effective and sustainable masks. We are proud to have supplied so many people in such a short space of time.

25 jobs created

We are proud the project was able to create 25 new jobs in the North West textile industry and protect many more.

A history of Brilliant Masks

  • Best in class face cover designed by Alder Hey

    The team at Alder Hey, led by Roland Partridge, developed a face covering to be comfortable, sustainable and effective

  • Clothes2order appointed to print the masks

    We were selected to print the designs onto the face covering, converting our eco friendly t shirt printing machines to print onto mask fabric

  • Brilliantmasks.co.uk launched

    Out of the superb product created, Brilliant Masks was born and the website launched to make them available to the wider public.

  • 25 new jobs created

    At a time of huge economic uncertainty and employment challenges, with much of the country of furlough we were proud the initiative had created at least 25 new jobs in the North West textile industry and was protecting many more.

  • £50,000 fundraising milestone reached

    Brilliant Masks reached the huge milestone of generating £50,000 for Alder Hey Innovation Hub

  • Manchester Foundation Trust Partnership

    Recognising the quality of the product and wanting to bring it to their supporters, Manchester Foundation Trust partnered with us to launch face coverings for their charities, including Royal Manchester Children's Hospital

  • Fundraising reached £90,000

    Fundraising reached £90,000, a fantastic contribution to NHS and hospital charities. Together with our Teejunkie initiative this put Clothes2order donations over £100,000 in the pandemic

  • March 2023: Brilliant Masks closes

    Having played a huge role in fundraising and allowing the public to play their part in stopping the spread at the height on the pandemic, Brilliant Masks closed. Thank you so much to all the customers who chose a product that supported charities and UK employment.

Our partners

Alder Hey Innovation Hub

Alder Hey clinicians developed and designed the face coverings alongside textile experts and testing houses. The project ended up raising £91,525 for the hub.

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Manchester Foundation Trust

We regularly partner with Manchester Foundation Trust Charity in support of their many regional hospitals, including Royal Manchester Children's Hospital.

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