Wearing uniform clothing makes a difference

There are two ways that wearing a uniform makes a difference: to the customer and to the employee.

First, customers respond positively to uniform clothing, which is why some of the world’s largest employees use uniforms like T-shirts or over-printed polo-shirts to offer a professional image and a strong brand message that encourages customers to buy from, or invest in, your business. More than 50% of businesses who took part in a recent poll, said that they preferred to use service providers whose employees wore uniforms. Interestingly, there doesn’t seem to be a link between the type of uniform worn and their response – businesses were equally happy with simple printed T-shirts bearing the company name and logo or with complete uniforms that combined a range of elements such as monogrammed names on shirts, embroidered caps, overprinted jackets and fleeces and custom branded bags or toolboxes.

The employee benefits because they have a uniform that means they don’t have to damage or risk their own clothing and because they have a strong sense of unity and team spirit that arises from wearing corporate clothing. In addition, uniform clothing is specially designed to be more comfortable and more durable than other forms of clothing and may have specific elements of health and safety – such as reflective band, knee protectors, fire retardant qualities, protection from sun etc, built in.