Event season is well underway! With so many events and exhibitions taking place this summer, it’s so important to consider how to stand out at your next exhibition. Follow our helpful tips and advice on how to attract people to your exhibition stand.
How to Stand Out at an Exhibition
Share On Social Media
You need to make sure you’re shouting out about the event as much as possible beforehand to ensure people are free to attend. The easiest way to do this is through social media! You could even create your own event on Facebook and invite all your followers to attend. Or alternatively create a post across all your social media platforms, informing customers of the details of the exhibition, including your stand number so they know exactly where to go.
You should also promote the event across social media on the day to create even more excitement and remind your followers that you’re there! There are various ways you could do this, for example, through Instagram and Facebook stories, producing your own filter on Snapchat or even creating your own hashtag on Twitter. Who knows, it could become a top trend for the day!
Stand Out With Personalised Clothing
It’s important that people attending the exhibition know who to speak to if they want to find out more information about your business. One of the best ways to do this is through personalised clothing. It will look smart, unite your team and also make sure customers know who you work for. As well as adding your company logo, you could add information such as contact details or your company slogan.
No matter what exhibition you’re attending, we would definitely recommend printed t-shirts, custom polo shirts, personalised shirts and branded hoodies for kitting out your team.
Worried you’ve left it too late to order your personalised clothing? Don’t panic, we have a great range of products available for 24 hour dispatch! Shop our Express range and place your order by 12 pm and we can deliver it to you the next working day!
Spark Interest With Signs & Banners
One of the best ways to stand out at an exhibition is by making sure your stand is branded as much as possible! For example, creating posters and pop up banners that include your logo, imagery and key features about your brand. We certainly think banners are an exhibition essential!
Engage Customers With Freebies & Competitions
A great way to stand out at an exhibition is by giving people an incentive to come to your stand. For example, you could give away freebies such as tote bags or t-shirts with your company logo on. You could even create an exclusive competition, asking people to enter a prize draw to win a holiday or a team-building day, for example. Whilst people are taking the time to enter the competition, you can have a friendly chat with them about your products and services.
Display Product Samples
Take the opportunity to get your products out there! Having samples with you will help bring your products to life and also create a great talking point and attract people to your stand. When we attend exhibitions, we often take samples of products which show off our excellent print and embroidery standards. It’s a great way to show potential customers what you do and what you could do for them!
Ensure your exhibition wardrobe is up to date and get in touch with our friendly team. Plus, take a look at our handy exhibition checklist for some helpful tips.
