When you choose a logo, consider using a monogram. This is classically a design composed of one or more letters and it was often used as part of a signet (or signing) ring to seal documents with wax.
Today there are very famous monograms such as Yves St Laurent and Luis Vuitton which have become brand identifiers – perhaps the same is possible for you?
A good monogram says something about the business it represents – it both identifies the company and encapsulates it. In addition, a monogram has to be swiftly identifiable, clever, easy to reproduce in a variety of ways, and not too expensive to replicate.
A gold logo, for example, looks fantastic on buildings, but could be prohibitively expensive to reproduce on polo-shirts. In this case changing the gold to yellow could reduce costs while keeping the same ‘feel’ to the overall design.
Many logos are three dimensional, a design feature which can be achieved with embroidery as well as ink or transfer, and which looks particularly good on a cap or knitted hat as well as making a good emblem design for coveralls and high visibility clothing.
Simple white stitched monograms look particularly good on formal work shirts, towels and aprons, where they give an impression of cleanliness and classic styling.
