What makes a trade show booth stand out from all the others? How can you stand apart from the usual tactics and stick in the heads of attendees for the …
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This month, after a campaign that generated phenomenal public support, Richard Branson succeeded in delaying the governments decision to award its ‘West Coast’ rail franchise to rival operator First Group. …
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The Olympics have hit their stride and that, allied to the August Bank Holidays, has led to a sudden surge in people taking holidays, lieu days or – and it’s …
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Here are four ways that your SME can sharpen its image and outshine the competition: Pay for a professional image: designing your logo, uniform clothing, website and stationery should be …
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For many SME’s finding effective promotional mechanisms can be difficult. Cost is a major issue, and budgets can be small to non-existent, but how and when to use promotional tools …
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Closed loop manufacturing has become an increasing focus of Corporate Social Responsibility initiatives and McDonald’s are leading the way. It’s no surprise that uniforms that are related to the London …
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There are three key concerns when selecting promotional clothing • Budget • Appearance • Performance Budget is simple and is usually the tightest and most evident constraint on promotional clothing. …
Many SMEs feel they don’t have the time or capacity for benchmarking – it’s something they ‘intend to do’ when they are big enough/things settle down/the right senior execs are …
If promotional clothing does its job, it will become an heirloom – vintage T-shirts, retro fashion boiler suits and dresses, previously loved ties and bags, all these are desirable but …
Most companies know that they have to respect the trademarks, specifically the symbols, of other companies and organisations. But even large organisations sometimes fall foul of the law, whether absent-mindedly …
