Early in January, Kornit Digital announced the launch of their latest and most advanced direct to garment (DTG) HD technology – The Kornit Atlas. As Kornit’s most cutting edge piece of equipment, we purchased the new technology and our Founder, Michael Conway and Managing Director, Sam Jones attended the annual Imprinted Sportswear Show (ISS) in California to see the machine’s grand reveal.
The Kornit Atlas Machine’s Reveal At ISS
The Imprinted Sportswear Show (ISS) is a renowned event for the decorated apparel industry, welcoming industry experts and market leaders from around the world. It is an opportunity for leading brands to showcase their latest product innovations at one of the most popular decorated apparel trade shows in the world.
Our main reason for attending the show was to see the launch of the brand new Kornit Atlas and preview the printer in action. Kornit Digital is a global market leader in the digital textile industry, therefore, the launch of the Kornit Atlas has been highly anticipated. Kornit’s VP of Marketing and Product Strategy, Omer Kulka, has said “the Atlas is the best and most-cost efficient direct-to-garment printing technology for high quality and high-production requirements’.
Our Managing Director Sam Jones said “it was great to see existing partners and new partners at the show. We were excited to see the latest, cutting edge technology and are looking forward to integrating the new Kornit Atlas within our printing department here at Clothes2order.”
Printwear & Promotion Live
Just days after attending ISS, our team also visited the annual Printwear & Promotion show at the NEC, Birmingham. Much like ISS, Printwear and Promotion is an exhibition dedicated to the garment decorating industry. It’s a great opportunity to interact with other industry professionals and to see the latest developments within the industry. We were also pleased to see the Atlas machine in action again at the exhibition.
The Kornit Atlas at Clothes2order
We were delighted to receive our new Atlas just a week after attending both shows! We’re very much looking forward to integrating the new machine into our current operations and continuing to produce our excellent standard of printed products.
